Pilate said to every human being: "Look at the Man" (Jn 19:5). Zechariah prophesied for all times: "They shall look on Him Whom they have thrust through" (Zec 12:10; see also Rv 1:7).
When we look at Jesus crucified, we see Someone "from Whom men hide their faces, spurned, and we held Him in no esteem" (Is 53:3). "There was in Him no stately bearing to make us look at Him, nor appearance that would attract us to Him. He was spurned and avoided by men, a Man of suffering, accustomed to infirmity" (Is 53:2-3). His appearance was marred "beyond that of mortals" (Is 52:14). Jesus was "an Object of reproach, a Laughingstock," and "a Dread" (Ps 31:12).
Nonetheless, when we look into the heart of Jesus crucified, we see "the Source of eternal salvation for all who obey Him" (Heb 5:9). We see the "great High Priest Who has passed through the heavens, Jesus, the Son of God" (Heb 4:14). When we look on Him Whom we have pierced, we see the great I AM (see Jn 18:5, 6, 8), God Himself.
Look at Jesus, "for we shall see Him as He is" (1 Jn 3:2).